November 14, 2014 by beerbaron52
Have you noticed the word “lager” showing up more often recently. Guiness American Blond Lager and the new packaging from Yuengling touting their traditional lager are a just a couple of examples. I saw a new one yesterday in the Tampa St. Pete Airport from Cigar City called Hotter Than Helles Lager.
This is a harbinger of things to come. We believe this is only the beginning of America’s rediscovering their love of lager style biers. Over the next year, we will be recalling what happened to American’s drinking habits when real (more later on what all “real” entails) lager bier was first introduced in the mid 19th century….we think you will be as amazed as we were to learn that although we were quickly earning the reputation as a nation of drunks, we did not drink very much ale (as beer was known back then). We actually only drank about 1/20th the amount per capita of beer that we drink today.
Wait until you hear what a difference bottom fermentation (key difference of lager vs ale), made to our drinking habits.
NEXT INSTALLMENT: How Lager Bier Almost Stemmed The Tide Of The Temperance Movement…