August 2, 2013 by Prost Brewing
“So popular is beer, the world’s best-selling alcoholic drink, that it is often taken for granted. Yet scientific analysis shows that a glass of beer has within it as many aromas and flavors as fine wine. Not everyone understands this, but an increasing number of people do.” –Michael Jackson, The Beer Hunter
Since the start of this nation, beer and wine have carried with them separate reputations that each had a tendency to attract certain crowds. While wine has long been for the refined and sophisticated of whom is looking for a complex flavor profile that cannot be determined in one sip, beer has always been the drink for anyone, regardless of class. In this way, beer has always been a symbol of democracy in America. Beer even satisfied the thirst of our forefathers such as Benjamin Franklin who once proudly stated, “Beer is proof that God loves us.”
Thus, right from the start, beer has been rather commonplace in America preventing it from having the same ‘prestige’ per se as wine, despite beer’s inherent complexity in terms of flavor and aroma. It has only been recently, in the past few years, that Americans have begun to strip away past misconceptions of beer’s subservient reputation, and have come to realize that beer is and should be considered an artisan product in the same way that wine is.
Beer may derive much of its complexity from varying its four main ingredients: hops, malt, yeast, and water. Different grains, malts, yeasts, and hops may be used in order to create distinctive sensory profiles that span the world of flavors. While there is no doubt that wine has its complexity, there is less for the vintner to play with in terms of ingredients with just grapes, yeasts, and wine barrels to alter.
With a range of quality hops, malts, and yeast, Prost Brewing is able to create a lineup of beers that further supports the notion that beer can be as complex, if not more complex, than wine in terms of both flavors and aromas. Breweries like Prost Brewing are at the helm of the movement that is taking place in this country to reinstate beer to its proper place right beside (or perhaps above!) the finest of wines. One brew at a time, Prost will continue to introduce wine lovers to the pleasures of artisan beer that has been traditionally crafted with the same care as the wine grower who stands guard to his grapes. For the first time in American history, beer can finally be entirely of and for the people, even those with the most sophisticated of tastes.